Is Buying a Cheap Business Sign Worth It?
Buying a cheap business sign sounds like a great idea. I mean, who doesn’t want to save some money? It takes a lot of money to run a business and most people feel that investing in an outdoor business sign isn’t as important. After all, you would think the only point of a business sign is telling people where you are.
We all know where this is going. You’re smart, you know this is a blog all about signs. So, I’ll give it to you straight. A cheap business sign is the same as going out to buy the cheapest grill on the market, only to find out that your new toy falls apart in less than a year. The same is true for outdoor digital signage like LED signs (electronic message centers), and outdoor business signs.
I’m not saying you should go out and buy a custom sign with a the most expensive outdoor digital display to advertise your small business. What I am saying is that “cheap” is completely different from affordable. Most companies will guide you through the process to find you a solution that works for you.
Cheap Signs Produce Bad Results
According to a study done by ISA (International Sign Association) outdoor signage can increase profit to upwards of 15%. That’s a huge increase. To get the most out of that number, you’ll need an effective sign. If your lighted identification cabinet is no longer on, that number will go down. If your ads are no longer running on your new electronic message center, you’re missing out on a lot of new clients, and if your channel letter business sign is hard to read, because the company you went with stretched the font and didn’t guide you through the design process, your sign isn’t going to be effective. There are many reasons why going with the right company for your outdoor sign is important. A cheap business sign will only lead to wasting your hard-earned cash and missing out on new customers.
High Quality Business Signs
Remember when I said you would think the only thing your business sign does, is tell people where you are? That’s not the only thing it does. Your sign is the landmark of your business. The first thing people see even before your building. It’s a chance to really establish your brand as a company. Staying consistent with your company’s brand will ensure that people understand who you are right off the bat.
Buying a cheap business sign isn’t only bad because sign manufacturing is sub par, it may also mean that your sign company is cutting corners to save money as well as possibly handling the sign permitting process badly. If your sign isn’t permitted correctly, it can cost you money and be bad for business.
In conclusion, with cheap signs, you get what you pay for. Buying from a trusted company like Brazo Sign Co. means you’re getting the best product built with quality materials and produced by sign professionals. Spend a bit and put a lot more money in your pocket. Going cheap isn’t always the best choice. Especially when it comes to your business. Check out Brazo Sign Co.‘s outdoor business signs for more information or download out catalog by clicking the button below.