The benefits of outdoor digital signage are important to any business owner investing in a led sign. With an outdoor digital display, business owners are sure to draw in some new customers with a healthy return of investment. The performance of outdoor digital signage can put a business ahead of the game by displaying effective advertisements that will catch viewers attention with dynamic colors and graphics.

A forward-thinking company would do well to purchase a new electronic message center. Digital displays can capture 400% more viewers than a static display. They can also expect to see a 32.8% growth in repeat buys according to a A.T. Kearney Omnichannel Shopping Preferences Study.

A benefit of outdoor digital signage is that it reaches 70% of the public compared to only 45% for Facebook. The reach of a led sign is higher than any other form of outdoor advertising.  Thousands of potential customers pass by a sign on their way to and from work, or even on their way to perform an errand.

A potential customer driving to work may see one ad, and on the way back see a completely different one. Multiple messages on electronic digital signage gives businesses the opportunity to market more than one campaign to a single client.

Another benefit of outdoor digital signage is that it creates impressions. At least 70% of Americans recall seeing a led display in the past month. Of those, almost 47% remember seeing an ad. This is much higher than what you would get with a static sign. Another study conducted in Sweden, showed that drivers spend a lot more time looking at an outdoor digital display than a static billboard.

The world of marketing is always changing, because peoples wants and needs change. With a static ad if a change was required, you would need to exchange your print to display your new campaign. Electronic message centers allow you to change your advertisement on the fly, which means for a timely communication with customers.

The Small Business Administration (SBA) states that signs are the most effective, yet least expensive form of advertisement. This means that the ROI (return of investment) is much higher. Another benefit of outdoor digital signage is that an SBA study shows growth between 15% and 150% by using a led display.

Do you think outdoor digital signage is worth it? Post this infographic on your website and please be sure to credit the graphic.