LED signs, also known as electronic message centers have been helping multiple businesses get to the next level in their marketing endeavors for quite a while now. These dynamic and attention-grabbing signs will allow you to let your potential and existing customers know what you have to offer, as well as set you apart from other businesses. Don’t believe me? Well I’m about to tell you 4 reasons why led signs can increase your business.

1.     It Has the Best Return on Investment (ROI)

LED Signs can increase business for you in the simple fact that it has the best ROI or return on investment. Instead of pouring your marketing budget into TV ads or newspaper space, invest in outdoor led sign advertising. In a typical American town, every one-thousand views of your ad is equivalent to as little as $0.02. Compared to a TV ad costing you around $9.82 per one-thousand views and a newspaper ad costing you over $22.00.

2.     LED Signs Pay for Themselves

Think of your LED sign as an investment and not a fixed asset. With that, let’s pretend that there was a 5% increase in business. That’s 5% more profit left over to pay your LED off. An average car can take you up to  5 to 7 years to pay off, not to mention you would be doing it with no profit. Most LEDs would take much less than that and you would be paying with the profit made by the LED itself. Brazo Sign Co. has had plenty of clients with and increase in business well over 5% to upwards of 20%.

3.     Timely Communication

The faster you can tell the customer your specials, the more likely you are to beat the guy down the street who is scurrying around trying to get a newspaper or TV ad in the works (which is less effective as we discussed above). LED signs for businesses make it quick and easy to communicate with every car driving on the street. Brazo Sign Co.also offers content contracts which allow you to request professional artwork for your sign in a quick turnaround time.

4.      Unlimited Messages

If you know anything about marketing, you know it is constantly changing. An ever-changing world needs ever changing ads. With an LED sign you can have as many advertisements as you can imagine. This allows you to connect with your existing and potential customers like never before!

Do outdoor signs even work?

Here are the facts. Outdoors signs, especially digital outdoor displays, are great ways to advertise. Outdoor signs bring in more new customers than any other outlet. A single on-site sign costs you around $0.02 per one-thousand views, while one TV ad costs $9.82 per one-thousand views. You could go with newspaper ads which usually cost your $2,000 each, but the amount of views you are receiving would be far less than an outdoor sign.

This fact, combined with a study from ISA (International Sign Association) that shows how new signage can increase revenue by more than 15%, means that your profits through sign marketing are well worth the investment. Research also shows that 85% of customers work within a 5-mile radius of most businesses. This means they can see your sign 50 to 60 times a month. Because of this, your outdoor sign is equal to 24 full-page newspaper ads a year!

To conclude, outdoor sign costs can vary according to your needs, but the fact remains that signage is still one of the best marketing tools out there and can be vital to your business’ success.