Additionally, The benefits of outdoor digital signage are important to any business owner investing in a led sign. Moreover, with an outdoor digital display, business owners are sure to draw in some new customers with a healthy return of investment. Furthermore, the performance of outdoor digital signage can put a business ahead of the game by displaying effective advertisements that will catch viewers attention with dynamic colors and graphics.

In conclusion, a forward-thinking company would do well to purchase a new electronic message center. Not only can digital displays capture 400% more viewers than a static display, but they can also expect to see a 32.8% growth in repeat buys according to a A.T. Kearney Omnichannel Shopping Preferences Study.

Outdoor digital signage offers a significant advantage to the sign industry. Capturing the attention of 70% of the public, compared to Facebook’s 45% reach. In fact, LED signs have the highest reach of any outdoor advertising format. Daily, thousands of potential customers are exposed to a sign as they commute to and from work or run errands.

A potential customer driving to work may see one ad, and on the way back see a completely different one. Multiple messages on electronic digital signage gives businesses the opportunity to market more than one campaign to a single client.

Another benefit of outdoor digital signage is that it creates impressions. At least 70% of Americans recall seeing a led display in the past month. Of those, almost 47% remember seeing an ad. This is much higher than what you would get with a static sign. A study in Sweden, showed that drivers spend more time looking at an outdoor digital display than a static billboard.

The world of marketing is always changing, because peoples wants and needs change. With a static ad if changes are required, you would need to exchange your print to display your new campaign. Electronic message centers allow you to change your advertisement on the fly. With that being said,  you can communicate with customers in a timely manner.

The SBA says signs are the best and cheapest way to advertise. This means higher ROI. Outdoor digital signage also leads to growth of 15% to 150% according to an SBA study.

Do you think outdoor digital signage is worth it? Post this infographic on your website and please be sure to credit the graphic.